MAY 4-6, 2018
T BAR M CAMPS
NEW BRAUNFELS, TX
Be the Voice of What You Love
Women are the biggest untapped market in the motorcycle industry and, by some accounts, the fastest growing segment. We have the number of riders to influence how motorcycles and gear are designed and the power to get more women riding. During the Revved-Up Women Expo last year, we began discussions with manufacturers and industry leaders on new directions for the design and production of motorcycles and gear. Now Women Riders Now (WRN) has teamed up with Revved-Up Women to continue the dialogue as Revved-Up Women Influencers (RUWI).
We are the Revved-Up Women Influencers
There is only one qualification to become a RUWI: be a woman who loves to ride motorcycles and would like for other women to discover the joy and adventure. We need women from across North America (we’ll be adding other regions in the years to come) who are between the ages of 20 and 100, belong to riding clubs or are independent, ride in groups or solo—even across the country. We want women who own/ride different types of bikes and are riders, not passengers. BECOME AN INFLUENCER
What RUWI Will Do
RUWI will expand the women’s market and increase dialogue between women riders, motorcycle manufacturers and industry leaders on design, marketing, and distribution of motorcycles and gear through:
- Experience It events and rides involving motorcycle and gear manufacturers
- Critical Research Data to obtain women riders’ opinions and real life experiences
- Motorcycle Safety Training Incentives to increase the number of women who take the training
- Mentors, Every Step of the Way to keep new women riders on the road
Let’s Talk Details
The form below will help us learn about you so we can match your interests with specific motorcycle product and market research projects and initiatives. You control which projects, if any, that you want to apply to become involved in. Of course, each project or initiative may have particular requirements; not everyone who is interested in a project can be selected to participate. We’re beginning this program slowly to make sure it runs smoothly and is a win/win for RUWIs and manufacturers.
Experience It Events
These are 2-3 hour events held at dealerships, schools, stores, or shops. More than social gatherings, they are geared to answer questions, share experiences, and listen to experts. Some events are designed to introduce women to riding and others will be more advanced for women with more than miles under their belts. Dealers and gear manufacturers will be sponsors.
Each event will have some paid positions and/or free gear for volunteers—not enough to buy the motorcycle of your dreams, but a nice meal for sure. Opportunities for paid or volunteer positions may include:
- Coordinator
- Guest speakers
- RUWI mentors
As event opportunities come up, we’ll send out notices to RUWIs in the geographic area to determine their interest and availability. WRN will be spreading the word of event opportunities to its 25K+ newsletter subscribers and its 413K social media network reach. We will also be depending on RUWIs to talk up the events in their personal networks.
Take a look at this sample program of an event designed for women interested in learning to ride.
VIEW/HIDE SAMPLE EVENTSAMPLE NEW RIDER 2-3 HOUR PROGRAM
(Note: We can work with RUWI and dealer on other ideas.)
What’s Fun About Motorcycling and Why We Ride
Dispelling Myths and Fears
Learning About Motorcycles
Motorcycle Gear
Teach about safety gear from basic requirements to high end options. Tour of shop’s apparel department.
Rider Education
Provide information about local “learn to ride” programs and offer “Buy One Get One” rebates to participants. (optional).
Let’s Ride*
Optional passenger ride opportunity for participants who have never ridden a motorcycle. * Operators and passengers must meet strict guidelines.
Research Opportunities
Motorcycle Safety Training Classes
Mentors: Every Step of the Way — Ongoing Mentorships
